History and evolution


of the Company Ski Boutique since 2003


— managed by Guy Loyet

2021, creation of the Junior boutique at l’Apogée Hotel, Palace in Courchevel 1850.

In order to complete the product offer and satisfy the guests’ wishes and requirements in the Palace l’Apogée, Guy Loyet suggests to the hotel management to create a new space to welcome a Junior boutique of 35m2.
The Fusalp, Bogner and Super Rebel brands dress children from 0 to 16 years old. In addition to clothes, a wide selection of boots and accessories offers all the equipment for young skiers staying at the hotel.

2019, opening of Ski Boutique at le Coucou Hotel 5* in Méribel.

[vc_column_ext]Patrick Pariente, owner of the Hotel and co-owner of the Palace L’Apogée, is very satisfied with the collaboration between the Hotel and Ski Boutique. He once again proposed to Guy Loyet the design and management of his ski shop in its new Le Coucou hotel of the Maisons Pariente located in the Belvédère area in Méribel.

A spacious and welcoming ski boutique, clothes and accessories shop of 200m2, directly overlooking the slopes, will open at the same time as Le Coucou Hotel in December 2019.[/vc_column_text]

2017, extension of the Ski Addict shop – Sport 2000

After three years of opening, the Ski Addict shop got a new image with the expansion of its shop. It now offers a surface area of more than 200m2 and is taking advantage of its collaboration with Sport 2000 brand in order to provide more services and more comfort for its customers while keeping its prices attractive.

Thanks to this expansion, the reception of customers and the withdrawal of internet reservations are even faster and more efficient. This store offers during the summer season a significant destocking of textile pieces of major brands sold in its hotels of the Ski Boutique group during the winter season.

2014, purchase and opening of the Ski Addict shop in the center of the resort in Courchevel 1850

In 2014, Ski Boutique buys the Jean Blanc shop located at the entrance of Courchevel. This is the birth of the Ski Addict shop, a ski rental, clothes and accessories shop. The basement of the shop is transformed into a repair and maintenance workshop of skis used by all the group’s shops.
Close to tourist residences, Ski Addict has adopted a competitive pricing strategy and opened new services such as home delivery, storage and internet booking.
Thanks to its experience, Ski Boutique is always looking for the best performing equipment and the most adapted to its clients’ desires.

2013, opening of the second Ski Boutique in the hotel l’Apogée 5* in Courchevel 1850

The construction of l’Apogée hotel 5* began in 2012  in the most luxury area of the resort, the Jardin Alpin.
The Oetker Collection group got the management of the hotel and chose Guy Loyet, Manager of the Company Ski Boutique, to pamper the hotel’s guests in a superb ski room of over 100m2.
After a year of work on the plans and layout, the Ski Boutique l’Apogée shop, which is accessible on skis, opened its doors at the same time as the hotel on December 11th, 2013. In 2020, the 5-star hotel become a Palace.

2003, opening of the first Ski Boutique in the hotel le Chabichou 5* in Courchevel 1850

The beginning of a beautiful story with the opening of the first Ski Boutique in the hotel le Chabichou 5*, a real institution in Courchevel.
The hotel is renowned for its gastronomy and has been awarded 2 Michelin stars for over thirty years. Easily recognizable with its large white facades, the hotel is accessible from the slopes and ideally located in the heart of the ski resort.
Guy and Simon put all their experiences and skills to satisfy the clients.